Telekom Content World

Frequently Asked Questions about the Telekom Content World

Telekom Content World

Telekom Content World is the central image archive of the Content Hub – the first image database available Group-wide. If features a large pool of images and an easy-to-use search function for internal and external communication and marketing experts. The Content World brings together several image archives for the very first time. To start with, there are motifs from the Telekom PictureWorld by Brand Management and the media archive by Corporate Communications.

The Telekom Content World is available to both Group employees and external service providers, such as agencies and photographers. All retrievable images contain license information. For legal reasons, a number of the archives are only available to closed user groups. This means users can be sure of usage rights and copyrights at all times.

The Telekom Content World is part of the new integrated world of IT tools in the Content Hub. In the future, these tools will map the entire workflow of the communication and marketing teams within the Group – from planning, media production, and distribution to community management and evaluation. They give content creators a way to arrange, manage, produce, and distribute content simply and efficiently.

The Telekom Content World offers a variety of functions, including the following

  • Standardized search of all contents
  • Downloading images in different sizes and formats
  • Uploading images (only for a limited group of people)
  • Option to create individual content collections and download them together
  • Option to create a selection of content relevant for the user
  • Extensive rights/role concept with an option to create closed and publicly accessible collections

Account management

Before you can use Telekom Content World as a Telekom employee, you have to go through a registration process. In the registration form, it is sufficient to enter your email address and a password, as well as to agree to the terms of use and the data protection declaration.

As an external user, you will be taken from the registration form to the accreditation form. Please enter your last name, first name, your company and the e-mail address of a user of Telekom Content World in the "E-mail address of internal contact person" input field.

If you have further questions about registration or accreditation, please get in touch with us.

Telekom employees do not need an extra password to use Telekom Content World. You can authenticate yourself with the access data to Telekom's internal network. For this we use CIAM, Telekom's Central Identity and Account Management. The password must therefore be changed directly in CIAM.

If you are an external user of Telekom Content World and want to change your password, please proceed as follows:

  1. Log on to Telekom Content World.
  2. Select the user details page in the user menu.
  3. In the user details you will find the "Edit profile" button.


  4. And on the "Edit Profile" page you can now change your password.

If you have any questions, please contact us.

Deutsche Telekom employees do not require any extra passwords to use the Telekom Content World. You can log in using your access data for Deutsche Telekom’s internal network. We use CIAM, Telekom's Central Identity and Account Management.

If you are an external user of Telekom Content World and have forgotten your password, please use the "Forgot password" function.

If you have further registration problems, please get in touch with us.

The Telekom Content World does not provide an option for changing a user name. Because the username is usually your email address and therefore unique in the Telekom Content World.

Telekom employees must have their new email address stored centrally, e.g. in CIAM, Deutsche Telekom's Central Identity and Account Management. You can then log in to Telekom Content World with the new email address. Since Telekom Content World receives no information about such changes in the third-party systems, it is advantageous if you let us know about this change in your personal data, before you login again at Telekom Content World.

As an external user of Telekom Content World, you cannot change your email address in Telekom Content World yourself. We would be happy to make the change for you, please contact us.
Note: Your login name will remain your old email address.

You can only delete your user account in the Telekom Content World if you have not logged in via CIAM, Telekom's Central Identity and Account Management.

If you want to delete your account, proceed as follows:

  1. Go to https://contenthub.telekom.de to log on to the Telekom Content World.
  2. After a successful logon, choose the menu path "User menu" > "User details".
  3. Choose the function "Edit profile".
  4. You can now choose the "Delete" function in the "Delete user profile" area to delete your user account.

Terms of use, legal information and privacy statement

You can use the contents of the Telekom Content World website free of charge.

Additional details are available in our terms of use. If you still have questions, please contact us.

Sorry, but no. There are no licenses for personal use of contents of the Telekom Content World.

Images whose usage rights have expired mayno longer be used. We update the Telekom Content World with new content regularly and are certain that you'll find a good alternative to the image with the expired usage rights.

Navigation and categories

The Telekom Content World contains images that were previously contained in separate image databases. The PictureWorld and the media archive are categories, as are individual shootings and topics. Categories are used both to manage the hierarchy of images from the previous databases and to separate the images by subject and time period.

Filtering, sorting, light table

Light table mode is a "photo browser". You can see previews of preselected images. This mode is used to select and manage images.

Selection and collection

The selection function lets you create an overview of the images that are relevant for you. After the selection, you can then transfer these images to a collection, for example.

To select images, proceed as follows:

  1. In the desired category or image tile, click the suitcase icon (with the "+" button).
  2. All the images in the selected category, along with individually selected images, are added to the selection.
  3. In the menu area, the number in the suitcase icon shows the number of selected images.
  4. Click the suitcase icon in the menu area to view the selected images on the light table.

A collection is a group of images from the Telekom Content World that you have composed. You can release and share a collection for use by others, add more images (as a "Selection", for example), and delete images (or a selection of images. A collection is saved even if you log off and then log on again.

You can add new images to a new or existing collection.

  1. Adding new images to a new collection
    • In the desired category or image tile, click the suitcase icon (with the "+" button).
    • All the images in the selected category, along with individually selected images, are added to the selection.
    • In the menu area, the number in the suitcase icon shows the number of selected images.
    • Enter a name for your collection in the "Create collection" field in the menu area and press Enter. A new collection is created.
    • At the same time, the images from the selection are placed in the collection.
    • This empties the selection – the suitcase icon in the menu area now contains the number 0.
  2. Adding new images to an existing collection
    • In the desired category or image tile, click the suitcase icon (with the "+" button).
    • All the images in the selected category, along with individually selected images, are added to the selection.
    • In the menu area, the number in the suitcase icon shows the number of selected images.
    • Use the down arrow in the drop-down menu next to the collection name to select the collection to which you want to add the images.
    • In the "Edit collection" menu, choose "Add selection" to add the images in the current selection to the collection.
    • This empties the selection – the suitcase icon in the menu area now contains the number 0.
  1. In the collections drop-down menu in the menu area, select the collection whose contents you want to see.
  2. Click the eye icon next to the selection drop-down menu to display the images from the selected collection.
  1. In the collections drop-down menu, select the collection from which you want to remove the images.
  2. Click the eye icon to display the collection.
  3. Click the suitcase icon (with "+" button) on the desired image tiles and add the image to a selection of images for deletion.
  4. Now open the "Edit collection" menu and choose "Remove selection" to delete the images in the current selection from the previously selected collection.
  5. All selected images are deleted from the collection and from your selection. If your selection contained images that were not in the collection, they remain in the selection.
  1. In the Collections selection field in the menu area, select the collection you want to release/share.
  2. Open the "Edit collection" menu and choose "Share collection" to display the share dialog.
  3. Enter the email address of the person for whom you want to release the collection and confirm your entry by pressing Enter or clicking the "+" icon.
  4. If you want to share the collection with additional people, repeat the above steps for each email address.

You can also share collections with people who don't have access to the Telekom Content World yet. 
However, before these people can view the shared collection, they have to go through the registration and accreditation process. One reason why this is necessary is that the images from the collections are subject to the terms of use of the Telekom Content World.

As soon as they have successfully registered and been accredited, the new users can log on to the Telekom Content World , view the images in the shared collection, and download them if relevant.

The Telekom Content World does not support the download of an image overview of collections as a PDF file.
Please use the print function in your browser to print the overview or generate a PDF.

Image sizes and formats

There are three possibilities:

  1. Click an image tile or go to the "Details" page of the image to download "All formats" of the motif and select the suitable format.
  2. The "Details" page of the image contains all the available formats for the image. Download the suitable image.
  3. You can download the image as an "Original" and use a different software program (Gimp or Adobe Photoshop, for example) to process it.

Your download is provided as a ZIP file.

Downloading images

An overview is available in Telekom Content World that shows you when you downloaded which image.

To do this, go to "My user account" and below the "User behavior" area click on "Downloads overview".

In addition to a thumbnail of the image linked to the image detail page, the overview also shows the image ID, the number of downloads, the date of the first and last download and the time until when the image may be used and the Categories in which the image can be found.


Thumbnail and link

If there is no thumbnail for an image and therefore no link to the image detail page, this image is no longer available in Telekom Content World. This can e.g. be the case if this image may no longer be used due to licensing requirements.

Number of downloads

If you have downloaded different formats for an image, the displayed number of downloads for this image is greater than 1.

It is not possible to download a complete collection.

If you want to download certain content items from a collection, you will have to download each image individually. To do so, proceed as follows:

  1. Display the contents of the collection.
  2. Select the function "Download original image" ("Original") or "Download with all formats" ("All formats") in the image tile.

Your download is provided as a ZIP file.

Image files for print media need a higher resolution. They often exceed the maximum supported size for email attachments. We recommend the following solution:

Ask the colleague or service provider to register for the Telekom Content World. You can share images and collections with others in the Telekom Content World.